Sell the story

You’re not selling a mattress – you’re selling restful sleep. Not a camera – but memories that last. Not an online course – but the career your customer dreams of.

People don’t buy products – they buy better versions of themselves. When you sell, you're not selling what your product is – but what it does. Not the features – the feeling. Not the item – the story.

A good product solves a problem. A good story shows what life looks like after it’s solved. Understand that, and you’ll sell more – not because you’re louder, but because you’re more relevant.

Sell the story. And you won’t just sell a product – you’ll sell a dream come true.